Vereniging Green Protein Alliance — Plant Protein Advocacy

[Farm Animal Welfare] Open Philanthropy recommended a grant of EUR 282,500 (approximately $299,532 at the time of conversion) over two years to Vereniging Green Protein Alliance to support “The Protein Tracker,” a project that will advocate for European retailers and food service organizations to set targets for increasing sales of plant protein. This falls within our focus area of farm animal welfare, specifically within our interest in alternatives to animal products. The grant amount was updated in February 2025.