Stanford University – Meat Purchasing Behavioral Studies

[Farm Animal Welfare] Open Philanthropy recommended a gift of $200,000 to Stanford University to support the university’s Humane & Sustainable Food Lab, which is led by Maya Mathur. The lab’s current research directions include investigating how adding plant-based meat alternatives to menus impacts meat ordering, using data on national-level consumption of meat and meat alternatives to explore how popular documentaries affect these outcomes, and conducting controlled experiments in university dining halls to investigate how simple nudges could reduce consumption of meat and animal products. This falls within our focus area of farm animal welfare.