User-Friendly Marketing — Corporate Outreach Support (2024)

[Farm Animal Welfare] Open Philanthropy recommended a grant of $154,200 over two years to User-Friendly Marketing to support its work helping farm animal welfare groups around the world to improve their corporate outreach strategies. The project is being led by Amy Odene, who has extensive experience working on corporate farm animal welfare campaigns. This follows our November 2023 support and falls within our focus area of farm animal welfare. Update, September 2025: The founders of User-Friendly Marketing shut down the project and created Campaigns Lab, a new organization that carries out similar work. The second year of funding for this grant ($77,100) went to Campaigns Lab.