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signed by Governor Bill Lee on March 21, 2024

government

This official government announcement documents a landmark early state-level AI governance action; useful as a concrete policy case study for AI regulation focused on identity, voice, and creative rights rather than existential or systemic AI risks.

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Importance: 45/100press releaseprimary source

Summary

Tennessee Governor Bill Lee signed the ELVIS Act (Ensuring Likeness Voice and Image Security Act) on March 21, 2024, making Tennessee the first state to legally protect musicians and performers from unauthorized AI voice cloning and deepfake impersonation. The law expands existing personal rights protections to explicitly include 'voice' alongside name, image, and likeness. It represents an early concrete example of state-level AI governance responding to generative AI harms in a specific industry.

Key Points

  • First U.S. state law specifically addressing AI-generated synthetic media threats to musicians, updating Tennessee's Protection of Personal Rights law to include voice protections.
  • Targets generative AI cloning models and services enabling unauthorized impersonation, closing a gap in existing name/image/likeness protections.
  • Backed by broad music industry coalition including RIAA, ASCAP, Academy of Country Music, and others, reflecting industry-driven policy advocacy.
  • Protects an industry contributing $5.8 billion to Tennessee's GDP and over 61,000 jobs, framing AI governance as an economic and cultural issue.
  • Signals momentum for similar legislation in other states and at the federal level, serving as a policy template for AI personality rights.

Cited by 1 page

PageTypeQuality
US State AI Legislation LandscapeAnalysis70.0

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PHOTOS: Gov. Lee Signs ELVIS Act Into Law
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 

 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 
 
 
 

 

 
 
 

 
 
 
 

 

 

 

 
 
 

 

 
 
 
 

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PHOTOS: Gov. Lee Signs ELVIS Act Into Law

 
 Tennessee First in the Nation to Address AI Impact on Music Industry
 

 

 
Thursday, March 21, 2024 | 03:08pm

 

 
 
 

 
 
NASHVILLE, Tenn. – Today, Tennessee Governor Bill Lee was joined by legislative leadership and music industry professionals as he signed the Ensuring Likeness Voice and Image Security (ELVIS) Act, first-of-its-kind legislation updating Tennessee’s Protection of Personal Rights law to include protections or songwriters, performers, and music industry professionals’ voice from the misuse of artificial intelligence (AI).

Click here to download photos from the signing.

Tennessee’s music industry supports more than 61,617 jobs across the state, contributes $5.8 billion to our GDP, and fills over 4,500 music venues.

“From Beale Street to Broadway, to Bristol and beyond, Tennessee is known for our rich artistic heritage that tells the story of our great state,” said Gov. Lee. “As the technology landscape evolves with a

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