Skip to content
Longterm Wiki
Back

CNBC - Ray-Ban Revenue Triple

web
CNBC·cnbc.com/2025/07/28/ray-ban-meta-revenue-tripled-essilorl...

Credibility Rating

3/5
Good(3)

Good quality. Reputable source with community review or editorial standards, but less rigorous than peer-reviewed venues.

Rating inherited from publication venue: CNBC

Relevant to AI safety discussions around ubiquitous AI deployment, always-on cameras in public spaces, and the rapid commercial scaling of AI-integrated consumer hardware; primarily a business news article rather than a technical or policy analysis.

Metadata

Importance: 22/100news articlenews

Summary

EssilorLuxottica reported that revenue from Ray-Ban Meta smart glasses tripled, signaling strong consumer adoption of AI-integrated wearable technology. This growth reflects increasing mainstream interest in AI-powered augmented reality and always-on computing devices. The commercial success of these glasses marks a significant milestone in the deployment of AI capabilities in consumer hardware.

Key Points

  • •Ray-Ban Meta smart glasses revenue tripled according to EssilorLuxottica financial reporting in mid-2025
  • •The growth signals accelerating consumer adoption of AI-enabled wearable devices with cameras and voice assistants
  • •Meta's hardware strategy for AI integration into everyday objects appears to be gaining significant commercial traction
  • •The success of AI glasses raises questions about ubiquitous sensing, privacy, and always-on AI deployment in public spaces
  • •Partnership between Meta (AI/software) and EssilorLuxottica (optics/fashion) as a model for AI hardware commercialization

Cited by 1 page

PageTypeQuality
Meta AI (FAIR)Organization51.0

Cached Content Preview

HTTP 200Fetched Apr 9, 20263 KB
Ray-Ban Meta smart glasses revenue tripled over the year Skip Navigation Markets Business Investing Tech Politics Video Watchlist Investing Club PRO Livestream Menu 

 Key Points Revenue from sales of Ray-Ban Meta smart glasses more than tripled year over year, EssilorLuxottica revealed Monday as part of the company's most recent earnings report.
 EssilorLuxottica said the success of the Ray-Ban Meta glasses contributed to its first-half overall sales of 14.02 billion euro (US$16.25 billion), which represents a 7.3% year-over-year jump.
 CNBC reported in June that Meta and Luxottica plan to debut a Prada-branded version of its smart glasses in the future.
 In this article

 META 
 Follow your favorite stocks CREATE FREE ACCOUNT Ray-Ban Meta smart glasses on display in the window of a Ray Ban store in London, UK, on Friday, July 19, 2024.  Bloomberg | Bloomberg | Getty Images Revenue from sales of Ray-Ban Meta smart glasses more than tripled year over year, EssilorLuxottica revealed Monday as part of the company's most recent earnings report .

 EssilorLuxottica said the success of the Ray-Ban Meta glasses, built via a partnership with the Facebook parent stemming back to 2019, contributed to its first-half overall sales of 14.02 billion euro (US$16.25 billion), which represents a 7.3% year-over-year jump.

 "We are leading the transformation of glasses as the next computing platform, one where AI, sensory tech and a data-rich healthcare infrastructure will converge to empower humans and unlock our full potential," EssilorLuxottica CEO Francesco Milleri and deputy CEO Paul du Saillant said in a joint-statement. "The success of Ray-Ban Meta, the launch of Oakley Meta Performance AI glasses and the positive response to Nuance Audio are major milestones for us in this new frontier."

 In the earnings report, the company said that its new Oakley Meta smart glasses, unveiled in June, represents the latest product line to come from its partnership with the social media company. CNBC reported in June that Meta and Luxottica plan to debut a Prada-branded version of its smart glasses in the future.

 Luxottica owns several well-known brands including Ray-Ban, Oakley, Vogue Eyewear and Persol.

 In September, Meta renewed a long-term partnership agreement with Luxottica to "collaborate into the next decade to develop multi-generational smart eyewear products," according to the announcement . 

 WATCH : Meta's ambitious AI plans .

 watch now VIDEO 2:06 02:06 Meta's ambitious AI plan to build superintelligence will soak up massive energy, resources Squawk Box Asia 

 Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
Resource ID: d49fcf34b23e5c58 | Stable ID: sid_gNEJhnQbrQ