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Announcing Our 2025 Strategy - givingwhatwecan.org
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This is an organizational strategy announcement from GWWC, relevant to the effective altruism funding ecosystem but only tangentially related to technical AI safety research; it touches on existential risk as part of GWWC's broad mission framing.
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Importance: 22/100blog postnews
Summary
Giving What We Can (GWWC) outlines its 2025 strategy, centering on growing its 10% Pledge program with a long-term 'Big Hairy Audacious Goal' (BHAG) of 1 million pledgers donating $3B USD annually to high-impact charities. The strategy involves retiring non-core initiatives and building scalable pledge growth engines through digital marketing, partnerships, and community advocacy. The organization frames this as a path toward reducing global suffering and existential risk by making effective giving a cultural norm.
Key Points
- •GWWC is doubling down on its 10% Pledge as the core focus, with nearly 10,000 pledgers giving ~$50M USD annually to high-impact charities.
- •A BHAG is set: 1 million pledgers donating $3B USD annually, roughly 100x current scale, potentially saving ~1 million lives per year.
- •Multiple growth pathways will be tested: digital marketing, partnerships, PR, community advocacy, and direct outreach to potential pledgers.
- •GWWC is retiring various non-core initiatives to focus resources on pledge-centric strategy.
- •By end of 2027, the goal is to double the current pledge community and build a portfolio of scalable growth mechanisms.
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Announcing our 2025 strategy · Giving What We Can Announcing our 2025 strategy
GWWC Team 4 min read 10 Apr 2025 Background Announcing our 2025 strategy
Background
Focus on pledges
Introducing our BHAG
Working towards our BHAG
Laying the foundations for scalable growth
Looking towards the future
BHAG FAQ
We are excited to share a summary of our 2025 strategy, which builds on our work in 2024 and provides a vision through 2027 and beyond!
Background
Giving What We Can (GWWC) is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a cultural norm.
Focus on pledges
Based on our last impact evaluation 1, we have made our pledges – and in particular the 🔸 10% Pledge – the core focus of GWWC’s work . 2 We know the 🔸10% Pledge is a powerful institution, as we’ve seen almost 10,000 people take it and give nearly $50M USD to high-impact charities annually. We believe it could become a norm among at least the richest 1% — and likely a much wider segment of the population — which would cumulatively direct an enormous quantity of financial resources towards tackling the world’s most pressing problems.
We initiated this focus on pledges in early 2024, and are doubling down on it in 2025. In line with this, we are retiring various other initiatives we were previously running and which are not consistent with our new strategy.
Introducing our BHAG
We are setting ourselves a long-term Big Hairy Audacious Goal (BHAG) of 1 million pledgers donating $3B USD to high-impact charities annually, which we will start working towards in 2025.
1 million pledgers donating $3B USD to high-impact charities annually would be roughly equivalent to ~100x GWWC’s current scale, and could be achieved by 1% of the world’s richest 1% pledging and giving effectively. Achieving this would imply the equivalent of nearly 1 million lives being saved 3 every year .
See the BHAG FAQ for more info.
Working towards our BHAG
Over the coming years, we expect to test various growth pathways and interventions that could get us to our BHAG, including digital marketing, partnerships with aligned organisations, community advocacy, media/PR, and direct outreach to potential pledgers. We think it’s likely that multiple of them will be needed to achieve our ambitious goal and that they will complement and strengthen each other if implemented well. Hence, rather than selecting only one or two interventions and doubling down, over the next few years we will iteratively build GWWC’s capacity to excel at various growth interventions to convert new audiences.
By the end of 2027, we aim to have built a portfolio of mutually reinforcing scalable pledge growth engines, and to have doubled our current pledge community.
Laying the foundations for scalable growth
To build such a portfolio, GWWC needs highly capable growth and operational divisions. In
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